LG SINGS AND DANCES TO A WORLD RECORD

Earlier this month LG Electronics earned a GUINNESS WORLD RECORDS™ title for a campaign that had hundreds of Mexicans singing and dancing. And when there are almost five hundred Latinos dancing to a beat, you can be sure a good time was had by all.

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The milestone was the result of LG’s TWINWash Song & Dance campaign in Mexico which not only resulted in a GUINNESS WORLD RECORDS™ title but also generated global interest in LG TWINWash.

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A total of 497 people gathered in Mexico City’s historic Plaza Manuel Tolsá to perform “Running Man”, a characteristic dance step from LG’s latest TWINWash Challenge campaign that has been joined by celebrities and people from all over the world. A representative from Guinness World Records was on hand to supervise the world record attempt.

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The company’s TWINWash Song & Dance challenge consisted of five simple routines, each symbolizing a different feature of LG TWINWash; Separate Wash, Delicate Wash, Simultaneous Wash, Big Capacity, and TWIN Wash. The fun, easy-to-follow dance encouraged maximum consumer participation and drew a clear parallel between the even and the LG TWINWash – a washing machine that keeps on running. The reach of the campaign was further expanded with many of the challenge participants actively sharing videos across social media.

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This lighthearted and amusing campaign put LG in the spotlight in Mexico and beyond, bringing the brand closer to consumers who have a zest for life. Expect to see more consumer-engaging events around the world from LG!

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