Identity fraud has outpaced the tools businesses once relied on to fight it, so being fraud reactive is no longer an option. For AU10TIX, an Israeli technology company with roots in airport security, the answer has always been to be proactive.
A growing wave of cybercrime, deepfake fraud, and increasingly sophisticated identity theft has put enormous pressure on businesses to know, with certainty, who they are dealing with. A new generation of technology companies is rising to meet that challenge. Among them is AU10TIX, an Israeli company which developed a multi-layered identity verification platform designed to help the world’s biggest brands (Booking.com, TikTok, PayPal and others) fend off fraud by onboarding customers securely, detecting fraud in real time, and staying ahead of an ever-evolving threat landscape.
Founded in 2002 with major R&D operations in Hod Hasharon, AU10TIX has deep roots in airport security and border control, where the stakes of identity verification have always been highest. That heritage shaped the company’s philosophy: verification must be fast, accurate, and impossible to fool. Today, the platform can verify a customer’s identity in as little as four seconds, supporting more than 5,000 government-issued document types from over 190 countries.
The company’s approach goes far beyond simply scanning an ID. AU10TIX uses artificial intelligence and machine learning to analyze documents, compare biometric data, and cross-reference information against trusted data sources and fraud signals in real time. The system is fully automated, meaning businesses can scale their customer onboarding without relying on armies of manual reviewers. For industries such as banking, fintech, crypto, gaming, and ecommerce, where regulatory compliance and fraud prevention are non-negotiable, that speed and accuracy represent a meaningful competitive advantage, enabling legitimate customers and blocking fake ones.
What sets AU10TIX apart from conventional verification tools is its ability to detect organized, large-scale fraud. The company operates a consortium of more than 60 leading businesses, allowing its platform to analyze fraud patterns and detect coordinated activity across the network. When fraudsters attempt a coordinated mass attack, AU10TIX’s Serial Fraud Monitor can identify the pattern and stop it before it spreads. The company estimates its technology has helped prevent more than $24 billion in identity fraud over time, and its technology helped businesses avoid an estimated $7.5 billion in identity fraud losses in 2024 alone.
The threat environment AU10TIX is responding to has grown dramatically more complex. Deepfake technology, once a novelty, has become a serious risk. For example, in 2025, a North Korean scam to place remote IT workers inside Fortune 500 companies became public Security experts warn that the financial damage from these schemes is only part of the story. The access such actors gain to sensitive corporate systems and intellectual property can create long-term national security and economic risks that are far harder to quantify.
In fact, the FBI has issued repeated warnings that cybercriminals are deploying artificial intelligence to make such attacks more convincing and more frequent. AU10TIX’s platform is designed to evolve alongside those threats, using machine learning models that continuously improve as they encounter new fraud patterns.
The company’s vision extends beyond point-in-time verification. AU10TIX has articulated a “Verify Once, Use Everywhere” strategy, built around the concept of reusable digital credentials. Under this model, a user verifies their identity once and receives a trusted digital credential that can be accepted across multiple services and industries, reducing friction and protecting privacy. In December 2025, AU10TIX was selected by Microsoft as a premier identity verification issuer on the Microsoft Entra platform, bringing its advanced ID verification and biometric technology to Microsoft Entra Verified ID. The solution is available through the Microsoft Security Store, enabling enterprises to issue and accept trusted digital credentials across services and industries.
AU10TIX’s growth reflects a broader shift in how businesses think about digital trust. As more commerce, employment, finance, and social interaction moves online, the question of who someone really is has become one of the defining challenges of the digital economy. Regulators in markets from Europe to Australia have begun mandating stricter identity verification requirements, and the market for identity verification solutions is expanding rapidly as a result.
In April 2025, the company appointed Yair Tal as its new Chief Executive Officer. Tal brings more than two decades of experience in payments and fintech, including a long tenure at Payoneer, where he helped guide the company from a startup into a global payments leader. Under Tal’s leadership, the company has been expanding its global presence and investing in new capabilities designed to help enterprises stay ahead of emerging fraud threats.
The broader trend AU10TIX represents is one of identity verification moving from a compliance checkbox to a strategic capability. As fraud grows more sophisticated and digital interactions multiply, the ability to instantly and reliably confirm a person’s identity has become not just a security concern, but a core element of the customer experience. AU10TIX has spent more than two decades building toward this moment, and the digital age appears to have arrived.
Credit: Elad Baranga
