On the second of March the world’s very first Virtual Reality Cinema opens it’s door in the heart of Amsterdam. One moment you found yourself on stage with the bandmembers of U2 while the next you’re flying over New York in a helicopter. The VR Cinema is a place where everybody has the possibility to get familiar with virtual reality and where everybody that already knows a thing or two about vr will be surprised by the very best and latest movies there are to find.
xperts already named 2016 the year of virtual reality. The technique was first adopted by gaming fans but now many more industries are embracing virtual reality. Still VR is not accessible for everybody and a lot of people are new to this experience. The VR Cinema is here to change all that.
The VR Cinema is a concept by &samhoud media that originated in the form of Europe’s first virtual reality pop-up cinema which toured through several big cities in The Netherlands, Germany, Switzerland and now settles in Amsterdam. After the grand opening in the Dutch capital cities like Madrid, Berlin, Paris and London will be in for their very own VR Cinema some time soon.
In &samhoud media’s canal house in the heart of Amsterdam you’ll mainly find people in their twenties (apart from one oldie) who are born and raised in the digital era. They have a keen eye for media trends, which helps them to create refreshing and creative concepts for business clients as well as for you and the guy next door. Curious? Take a look atwww.samhoudmedia.com for more information. 
Going to the movies gets a whole new dimension in The VR Cinema. It offers you the opportunity to watch movies like you’ve (probably) never done before. For one, crisping bags of chips, ringing mobile phones and noisy visitors belong to the past. Furthermore, there are no traditional red cinema chairs and also the big white screen is nowhere to be seen. So what do you get?
First of all: a Samsung Galaxy S6 that, in combination with the Samsung Gear VR, transports you to an whole other world. A world that was inaccessible a few moments before. The Samsung Gear VR is without a doubt one of the very best virtual reality glasses there are. The Samsung Gear VR is a light-weight portable virtual reality headset, so there is no hassle with cords or wires. Also, the Gear VR is easy to put on or off and the straps on the side make it simple to adjust them to the right size. On top of the Gear VR is a turning wheel, which allows you to adjust focus. That makes the VR-headset suitable for people with glasses as well.
Because of the immersive nature of the VR-movies the characteristic red cinema chairs have been replaced by custom made turning chairs. This allows you to freely look around and see what’s happening above, below, behind, in front, on the right and on the left side of you. So no sore neck, we promise.
More and more virtual reality movies do not only contain 360 degrees images, but also sound that in a way moves in the same direction as your head. This adds a special dimension to the virtual experience. During the show everybody gets his own Sennheiser HD 201 headphones. These headphones are light-weighted, adjustable, comfortable and above all, offer excellent sound quality.
