ASUS CEO Jerry Shen today unveiled the highly anticipated ZenFone 4 smartphones — ZenFone 4 Pro with gigabit connectivity, ZenFone 4, ZenFone 4 Selfie Pro, ZenFone 4 Selfie and ZenFone 4 Max — during the We Love Photo press event in Rome. ZenFone 4 is the first family of smartphones to all feature dual rear or dual front cameras, enabling users to capture the best photos in any scenario, at any distance, and in any lighting conditions. Combined with ultra-fast connectivity, users can instantly share their beautiful photos with friends and family, and enjoy using all of their favorite apps and services with unprecedented speed.
Taking the stage at Rome’s recently opened megastructure, the Roma Convention Center La Nuvola, Mr. Shen passionately expressed his excitement for the European debut of ZenFone 4. “We are very thrilled to announce the availability of the ZenFone 4 family to all of Europe,” said Mr. Shen. “Our ZenFone 4 Series comes with the best dual cameras, and photography and connectivity features to change the way you document and share every precious moment with your friends and family.”
Executive Vice President of Qualcomm Technologies, Inc. and President of QCT, Cristiano Amon joined Mr. Shen on stage to commemorate the ZenFone 4 launch and to praise the strong relationship between ASUS and Qualcomm. Mr. Amon continued on to highlight some of the leading technologies found in the new smartphones. “It is a pleasure to work with ASUS on the launch of their ZenFone 4 family of smartphones all powered by Qualcomm Snapdragon Mobile Platforms. ZenFone 4 Pro marks a significant milestone for the mobile industry as it’s the world’s first commercial smartphone to have gigabit LTE and 802.11ad multi-gigabit Wi-Fi technologies, offering ultra-fast gigabit connectivity everywhere— indoors or on the go. The collaboration between Qualcomm Technologies, ASUS and our joint carrier partners is helping to build the gigabit experience for mobile users while paving the way for the upcoming industry transition to 5G. ZenFone 4 also uses the Snapdragon 630 Mobile Platform to provide superior user experiences, while maintaining extraordinary battery performance.”
After the product announcements, the event transitioned to the evening festivities which consisted of product demonstrations, dinner, drinks and a live performance from the international DJ sensation Bob Sinclair.
ZenFone 4 series: We Love Photo
The ZenFone 4 Series smartphones are designed to provide the best mobile photography experiences, with dual cameras that enable unlimited creative options and give users the freedom to capture their world from multiple perspectives. The ZenFone 4 Series currently includes two models: ZenFone 4 Pro and ZenFone 4.
ZenFone 4 Pro with gigabit connectivity: 10X zoom, 8X light sensitivity, 6GB RAM
ZenFone 4 Pro with gigabit connectivity is the ultimate expression of ASUS smartphone design, crafted to provide luxury in every detail and engineered to deliver an unparalleled mobile photography experience. ZenFone 4 Pro features an advanced dual-camera system designed to take mobile photography to new heights. Its main camera is equipped with the industry-leading Sony® IMX362 image sensor with a large 1/2.55-inch size, 1.4µm pixels and a wide, f/1.7-aperture lens to capture brighter and clearer photos in low light. The dual-camera system on ZenFone 4 Pro also has a 16MP camera with a 2X optical zoom and a 10X total zoom that brings distant subjects closer, putting them in sharp focus while softening background details. Together with the ASUS SuperPixel™ Engine that effectively increases captured light by up to 8X, and optical image stabilization (OIS) that enables blur-free handheld exposures of up to 1/4 seconds, ZenFone 4 Pro captures sharper, brighter and clearer photos at night and in low-light environments.
ZenFone 4 Pro is built on the latest Qualcomm® Snapdragon™ 835 Mobile Platform, which is designed to deliver powerful performance, while Qualcomm Spectra™ 180 ISP is designed to support vibrant photos and videos, and Qualcomm Adreno™ 540 GPU is engineered to provide superior performance for high-end mobile gaming. ZenFone 4 Pro with gigabit connectivity features an integrated Snapdragon X16 gigabit LTE modem and multi-gigabit 802.11ad Wi-Fi for gigabit connectivity everywhere — indoors and on the go, as well as 2×2 802.11ac Wi-Fi with MU-MIMO for a robust Wi-Fi experience. With the ultra-fast gigabit connectivity, users will be able to download and share 4K UHD videos in seconds, sync their photos, videos and other files almost instantly, enjoy delay-free VR, access to cloud and more, both indoors with 802.11ad Wi-Fi and on the go with gigabit LTE. Moreover, the built-in portable Wi-Fi hotspot lets users share gigabit LTE connectivity with other mobile devices such as laptops. 802.11ad Wi-Fi ensures that these devices can utilize the gigabit LTE connectivity even in crowded places such as airports.
Built-in NFC enables convenient mobile payments with Android Pay™, and a front-mounted live fingerprint reader offers improved security and fast phone unlocking in just 0.3 seconds. To help prevent unauthorized use, ZenFone 4 Pro has an advanced, extra-secure live fingerprint sensor. A capacitive sensor detects fingerprint details in the usual way, but there’s an additional infrared optical sensor that detects blood flow under the skin, ensuring the finger on the sensor is that of a live human being.
ZenFone 4: Dual cameras, 120° landscape photos
ZenFone 4 is a 5.5-inch Android™ smartphone that evolves the ZenFone lineage with luxurious, crafted design and delivers an unparalleled mobile photography experience with a dual-camera system that gives users the freedom to capture photographs from multiple perspectives. The dual-camera system features a main camera with the flagship Sony IMX362 image sensor and a large, f/1.8 aperture lens that offers incredible low-light performance to let users capture gorgeous photos at night or indoors, as well as a 120° wide-angle lens that enables users to fit more scenery and people in the frame for dramatic photos and videos that capture a true sense of place.
Powered by the latest Snapdragon 630 Mobile Platform, ZenFone 4 delivers fast yet energy-efficient performance for every scenario, and a high-capacity 3300mAh lithium-polymer battery and ASUS BoostMaster fast-charge technology keep ZenFone 4 going longer. The Snapdragon 630 Mobile Platform with up to 4GB of RAM is engineered to support improved CPU performance and the Adreno 508 GPU is designed to deliver 30% faster graphics performance than Snapdragon 626 for smooth and responsive experiences with the latest apps and incredible 3D gaming.
ZenFone 4 represents a major evolution in smartphone camera design, empowering users to rediscover their world from different points of view and have more fun exploring and sharing with friends. ZenFone 4 opens the door to unlimited photographic possibilities and puts professional-quality photos within everyone’s reach.
ZenFone 4 Selfie Series: We Love Selfie & Wefie
ZenFone 4 Selfie Series smartphones feature high-quality, dual front-facing cameras and intuitive yet powerful image-processing software that enables users to easily capture beautiful selfies and super wide-angle wefies with their friends in any scenario. The all-new SelfieMaster app lets users apply real-time beautification effects to selfies, videos, and live-streams, and the camera’s Beauty mode enables professional-quality adjustments — such as skin softening, eye enhancement and facial-feature balancing — with just a few taps. With its compelling combination of dual cameras and beautification features, the ZenFone 4 Selfie series provides the best all-around selfie photography experiences, letting users have fun, express themselves and portray the perfect version of themselves to the world.
ZenFone 4 Selfie Pro: 2X light sensitivity, 120° wefies, 4K UHD selfie video
ZenFone 4 Selfie Pro — the flagship model of the ZenFone 4 Selfie series — has the world’s most advanced selfie camera, with a Sony IMX362 dual-pixel image sensor that has twice the number of light-capturing photodiodes as conventional sensors of the same resolution, and the SuperPixel Engine that enables users to capture 2X brighter low-light selfies and astonishingly detailed 4K UHD selfie video. 24MP DuoPixel™ camera technology uses the information captured by the sensor to intelligently create one 24MP photo, resulting in beautiful, high-resolution selfies. ZenFone 4 Selfie Pro also comes with a 120° super wide-angle wefie camera that makes it easy to fit multiple people or the surrounding environment into the shot, perfect for social occasions and travel.
In addition to its dual selfie cameras, ZenFone 4 Selfie Pro features a rear 16MP camera with a Sony image sensor and the SuperPixel Engine to let you capture every precious moment with vivid clarity and stunning detail. This rear camera also shoots video at up to 4K UHD resolution (3840 x 2160) — 4 times the quality of Full HD — letting you enjoy capturing and sharing your memories with incredible levels of detail.
ZenFone 4 Selfie Pro is powered by a 64-bit, 2.0GHz Snapdragon 625 Mobile Platform with 4GB RAM and desktop-grade Adreno 506 GPU, designed to deliver smooth and responsive camera performance for superior photography experiences as well as run the latest apps and games with ease. ZenFone 4 Selfie Pro is available in three beautiful colors: Rouge Red, Sunlight Gold and Deepsea Black
ZenFone 4 Selfie: Dual selfie cameras, 20MP selfies & 120° wefies
ZenFone 4 Selfie features dual, front-facing cameras, including a high-resolution, 20MP main selfie camera and a 120° super wide-angle wefie camera. A softlight LED flash delivers the perfect amount of fill light in low-light conditions, softening skin texture and bringing out true skin tones to make selfies look their best. Users have additional photo-enhancement effects with the ASUS-exclusive SelfieMaster app, which applies beautification effects in real-time, letting users preview the results and even apply them while shooting video or live-streaming on their favorite social-networking sites.
In addition to its dual selfie cameras, ZenFone 4 Selfie features a rear, high-resolution 16MP camera with fast, phase-detection autofocus for capturing every precious moment with vivid clarity and stunning detail. Powered by the Snapdragon 430 Mobile Platform, ZenFone 4 Selfie comes with a triple-slot tray that accommodates two SIM cards for dual data connections with speeds of up to 150Mbps and an additional microSD slot to expand storage by up to 2TB. Its convenient design lets users install both SIMs and a microSD card in one easy step.
ZenFone 4 Max Series: We Love Going Further
ZenFone 4 Max Series smartphones are designed to be the perfect all-day photography companion, featuring a dual-rear-camera system with a 13MP main camera and a 120° wide-view camera. ZenFone 4 Max will come in two different sizes for Europe. ZenFone 4 Max (ZC554KL) features a 5.5-inch display and a high-capacity 5000mAh battery with ASUS PowerMaster technology for an incredible 46 days of 4G standby time. ZenFone 4 Max (ZC520KL) features a 5.2-inch display with a fast-charging 4100mAh battery for up to 37 days 4G standby. With its massive battery power, ZenFone 4 Max can double as a power bank for charging other devices, supplying 5V at 1A to attached devices when using the included USB On The Go (OTG) cable. While charging other devices, ZenFone 4 Max monitors its own charge level and will not allow the battery to drain below 30% capacity, ensuring users will be able to continue using their phone.
ZenFone 4 Max runs on the powerful, yet energy-efficient Qualcomm Snapdragon 425 and 430 Mobile Platforms that work in concert with the high-capacity battery to give users ample power for a full working day and beyond, freeing them from battery-life worries. Qualcomm Adreno 308 and 505 graphics processors further enhance performance and responsiveness, and enables ZenFone 4 Max to run the latest, graphically demanding games. ZenFone 4 Max also supports 4G LTE Category 4 for ultra-fast mobile download speeds up to 150Mbps.
 24MP (12MP x 2) DuoPixel™ camera unit – Sony IMX362 12MP dual pixel image sensor
 Included accessories may vary by SKU and/or country.
 ZC554KL and ZC520KL SKU may vary by country, please check with local sales representative.