On 21 May the Formula E race series, the first FIA event in the world for fully electronic high-performance racing cars, came to Berlin for a world championship race. Würth Elektronik eiSos, technology partner of the only German racing team, ABT Schaeffler Audi Sport, used the race as an opportunity for a major customer and partner event. 80 invited guests enjoyed an exciting experience, watching the race unfold directly before their eyes from the grandstand and the “Race Suite” – an exclusive location right at the edge of the racing circuit. On the racetrack in the centre of Berlin, the electrically powered Formula E racing cars showed everything that makes car racing such an attractive sport: from rapid acceleration all the way to thrilling box stops. At the end of the event, the Würth Elektronik eiSos team took their leave of their guests in an ideal winning mood: both pilots of the ABT Schaeffler Audi Sport team managed to win places on the podium. On the home racetrack, Daniel Abt and Lucas di Grassi took second and third place respectively, crossing the finish line behind the winner of the day, Sebastian Buemi.
The guests were personally welcomed by Prof. Dr. h. c. mult. Reinhold Würth, Chairman of the Supervisory Board of the Würth Group, and Rolf Bauer, Honorary Member of the Advisory Board of the Würth Group and one of Professor Würth’s closest companions. The idea behind the engagement of Würth Elektronik eiSos in Formula E: combining the thrill of motor racing with the fascination for technical innovation. Europe’s leading manufacturer of electrical and electromechanical components sees this new form of racing sport as an important platform for the further development of e-mobility. The company exploits its role as a technology partner to explore the demands made of components under the extreme conditions of motor sports and to use the results to develop solutions in the e-mobility sector.
Close-up insights into electro-racing
Professor Würth took plenty of time to talk with his guests. The team, the pilots, and partners and customers alike thoroughly enjoyed the opportunity offered by the event to meet the legendary entrepreneur in person. In addition, a number of new projects were unveiled to the guests from the electronics sector, including innovative energy harvesting products and the world’s most precise AC loss calculation model RED EXPERT. During the race itself, the grandstand offered the guests an excellent view over the entire circuit and the start and finish line. Everyone also had the chance to visit the pit lane and the garage of the Abt Schaeffler Audi Sport team for a unique close-up experience of top performance in the area of e-mobility.
In its technology partnership with ABT Sportsline, Würth Elektronik eiSos is also following innovative approaches in the area of digital communication. All important facts and figures in this field can be accessed on the English website http://www.we-speed-up-the-future.com. In addition, Würth Elektronik eiSos uses the blogging platform tumblr (http://we-online-eprixberlin.tumblr.com/) to present event-related company articles on the races, with a live twitter (http://www.we-online.de/twitter) for a minute-by-minute commentary on what is happening on the racetrack.