Appcharge ships MCP server – the first piece of its AI-native DTC platform

• Appcharge launches its hosted MCP server, opening the Appcharge DTC platform to MCP-compatible clients including Claude, Cursor and Claude Code
• The first release exposes several APIs, including Player Authentication, Web Store Personalization and Awarding APIs – the three integration surfaces publisher R&D teams configure first
• A Developer Setup Skills Suite walks teams through callback URL configuration end-to-end, replacing what used to be a manual, support-heavy onboarding cycle

Appcharge, the leading direct-to-consumer (DTC) payments platform for mobile games, today released its hosted Model Context Protocol (MCP) server. The new endpoint opens the Appcharge platform directly to MCP-compatible clients such as Claude, Cursor and Claude Code, and lays the foundation for a broader set of agentic publisher workflows on the platform.

The launch comes as DTC monetization has moved from experimentation to core infrastructure for mobile game publishers. Appcharge has processed more than $1 billion in annualized DTC transactions across more than 150 games, including titles from King, Huuuge, Tripledot, Product Madness, Sciplay and KamaGames. With leading publishers now scaling DTC to 30%+ of total revenue, technical onboarding has become one of the biggest gates to faster time-to-value – exactly the problem the new MCP server is designed to remove.

Appcharge’s hosted MCP server lets publisher R&D teams connect from their preferred MCP-compatible client such as Claude desktop, Cursor and Claude Code. Once connected, developers can read configuration, identify missing or invalid callback URLs, and configure the required APIs without leaving their editor. Every action is schema-validated and logged in the Appcharge dashboard.

The first release ships with a focused Developer Setup Skills Suite covering the APIs publishers integrate first such as Player Authentication, Web Store Personalization, and Awarding. The skills walk teams through implementing or identifying the right callback URLs, configuring them through the API, and validating them end-to-end. The result is a self-service onboarding flow that replaces what was previously a manual, support-heavy cycle.

“The MCP server is the first step in opening Appcharge to the way publisher teams will work next – from inside their IDE, alongside their agents, with every action auditable,” said Maor Sason, CEO and co-founder of Appcharge. “We started with onboarding because that’s where R&D time gets lost on the integration side. More of the platform will follow from here.”

Appcharge is the leading direct-to-consumer platform for mobile games – built for game makers, by game makers. Appcharge helps publishers sell directly to their players, boosting profits by 35% and strengthening player relationships and loyalty. As an all-in-one platform, Appcharge provides everything publishers need to go direct: fully branded web stores, gamified offers, global payments checkout, mobile in-app payments SDKs, and more. Appcharge is the fastest-growing mobile game payments platform, powering stores for over one-third of the top-grossing mobile games.

Headquartered in Tel Aviv, Appcharge is funded by IVP, Playrix, Creandum, Smilegate, Supercell, Play Ventures, and Gillot Capital Partners, and is led by veterans from Rovio, Playtika, Moon Active, and Playstudios.