Sana acquires Ctrl to accelerate its vision for building powerful AI agents for the enterprise

Sana, the global leader in applying AI to enterprise knowledge, has acquired Ctrl, which raised 9 million dollars led by the funds LocalGlobe and EarlyBird and specializing in AI workflow automation. The strategic acquisition aligns with Sana’s ambitious growth strategy and aims to bolster its capabilities in delivering cutting-edge AI agent solutions to its customers. Following the acquisition, Sana will open R&D in Israel.

Creating the knowledge operating system for the enterprise – Sana’s mission is to transform how organizations share and access knowledge with AI. Founded by Joel Hellermark in 2016, the company first pioneered AI-powered knowledge sharing and learning for the enterprise. In April this year, Sana made its AI knowledge assistant available to everyone, for free—with over 30,000 workspaces created in a matter of weeks.

Solving multi-step workflows with AI — example use cases The latest advancements in AI have resulted in a paradigm shift in how knowledge can be consumed, organized, and created. As evidenced by the Ctrl acquisition, Sana has prided itself on leading the change by combining world-class design, in-house AI, and powerful infrastructure. Ctrl’s expertise in AI automation has garnered trust from sellers and teams around the world including Stripe, Airtable, and Snowflake, as well as backing from prominent investors including Local Globe and Earlybird.

Together, Sana and Ctrl will solve multi-step workflows including: Sales process progression: AI agents can streamline the sales process by automatically tracking and managing multiple steps, such as sending follow-up emails, scheduling meetings, and updating deal statuses based on customer interactions. This ensures that sales representatives can focus on building relationships rather than getting bogged down in administrative tasks.

Customer support management: AI agents can streamline customer support by automatically categorizing incoming tickets, assigning them to the appropriate support team members, sending acknowledgment emails to customers, and following up on unresolved tickets based on predefined timelines.

Employee onboarding: AI agents can automate the onboarding process by sending welcome emails, scheduling orientation sessions, providing access to necessary tools and resources, and tracking the completion of required training modules.

“When knowledge flows faster, progress moves faster,” said Hellermark. The most important inventions in history—writing, the Printing Press, the telegraph, Google—all accelerated how we share and spread knowledge. Yet our workplace software hasn’t kept up. Company knowledge is scattered, inaccessible, quickly rendered obsolete. Meanwhile, knowledge workers get caught in busy, mundane work tasks. This is where Sana comes in. We’re here to make company knowledge easy to access and automate workflows so that organizations can solve their most important missions faster.”

“Omri, Aviv and their team are world-leading experts in AI workflow automation”, said Joel Hellemark, founder and CEO of Sana. “Welcoming Ctrl to the Sana family marks a significant step towards realizing our vision of building intelligent AI agents that not only automate routine knowledge work tasks but also empower organizations to focus more on strategic initiatives.”

“Sana has been at the forefront of the enterprise AI revolution, and we’ve still barely scratched the surface of what’s possible,” said Omri Sagzan, Co-founder and CEO of Ctrl. “As AI plays a more and more critical role in the daily life of every knowledge worker, we share a vision of empowering individuals through AI that goes beyond knowledge retrieval and is capable of solving complex, multistep workflows.” Aviv Nahum, Co-founder of Ctrl, added, “Our vision and technology fit seamlessly into Sana’s mission. With Ctrl now part of Sana, we’re set to accelerate the development of AI solutions that revolutionize how people work, making even the most complex workflows intuitive and efficient.”

Credit:Sana