Sequence Has Announced Funding of $7.5 Million for Its Financial Management Platform for Consumers and Small Businesses

Fintech startup Sequence, which is developing a first-of-its-kind financial management platform for consumers and small businesses, has announced an additional funding round of $7.5 million. The round was led by Aleph and Emerge, with participation from Yasmin Lukatz and ICON. This investment brings the company’s total funding to $14.5 million since its inception.

Sequence is a platform that gives U.S. consumers and small businesses a single, secure command center for every dollar. By linking bank accounts, credit cards, loans, savings, investment platforms, and finance apps, it presents a live cash‑flow map and automatically directs funds to the right place—paying bills, lowering debt, or boosting savings—exactly when it matters.

Inside this interface, users create their own smart rules, triggering transfers on set dates, at balance thresholds, or under custom conditions to match their goals. Launched just over a year ago, Sequence already counts thousands of paying customers who rely on it to automate daily money tasks, accelerate debt reduction, build long‑term investment plans, cut interest costs, and keep a ready safety net.

In 2024, the company recorded a 600% increase in revenue and surpassed half a billion dollars in assets managed through its platform.

Sequence was founded in June 2023 by Gilad Uziely (CEO), Tom Reuveni (CPO) and Oren Reuveni (CTO). The founders met about a decade ago at the The Junction accelerator, and this is the second fintech startup they are building together. The company employs 20 people, with 12 based in Israel and the rest in the U.S. The investment funds will be used to expand the development team and support continued rapid growth.

“Thanks to open banking, Banking‑as‑a‑Service, and embedded finance, we are quickly marching toward a world with an infinite number of financial products. The average American already juggles roughly 15 accounts—credit cards, loans, savings, checking, and a growing stack of fintech apps. For small‑business owners, the puzzle is even more complex,” said Gilad Uziely, Co‑founder and CEO of Sequence.

“The abundance and diversity of financial services drive competition and more personalized products, but fragmentation also makes money management harder. People waste hours moving funds, lose money to interest, and leave cash sitting in low‑yield channels,” Uziely added. “Sequence’s rapid growth shows how hungry the market is for a single orchestrator. The fact that this round was led almost entirely by existing investors at a significantly higher valuation than the previous round speaks volumes about their confidence in our trajectory and the business results backing it.”

Yasmin Lukatz, Founder and CEO of ICON, added: “Sequence precisely addresses one of the most critical challenges of the new financial world and offers a solution that combines vision, execution, and tangible impact. We’re not just investing in the company — we’re supporting a movement to change how people and small businesses manage their financial future. Choosing to invest further is a choice to believe in a future where technology creates control, clarity, and independence — for everyone.”

Credit: Elad Malka