Strategies for Innovation 2021 at Advantech’s IIoT AInterCon First Online Virtual Partner Conference

Taipei, December , 2020 – Advantech (stock symbol: 2395), a leader in the global intelligent systems market hosted its first Advantech AInterCon Industrial-IoT Virtual Partner Conference online using the PINE event management platform, in Taipei on Nov. 23rd-25th. Over 374 people from 156 companies attended. Participants at the conference came from 14 regional business units and 25 countries including, the Middle East, India, Turkey, Israel, Africa, ASEAN countries, and Australia. The conference hosted five workshops covering strategic business directions for 2021, plus it was also an opportunity to launch four newly produced video adverts recorded by local sales force teams with the support from their partners, showcasing best practices and solutions. Core teams from each RBU consisting of Advantechers and partners, with expertise in each of the topics, spent two months fine-tuning the five workshop discussions about sharing strategic innovation plans for 2021 during two days of conference.

The five workshops, whose topics ranged from: 1. Device & Connectivity Focus Strategy, 2. Domain SRP Business, 3. Industrial Edge AI Solutions, 4. Focus & Precise Marketing, and 5. Whitespace Co-Development, were designed encourage and lead AInterCon regional partners’ innovative business strategies with strong support from Advantech sales departments, aiming to go forward together in a spirit of collaboration. Vincent Chang, Advantech Senior Director of AInterCon Region, Industrial-IoT Group, stated in regarding to the 5 main directions from the 2021 IIoT AInterCon Strategic Star that, “Advantech provides device/components and connectivity solutions, which are the foundation of our support to digital infrastructures. We drive the Device & Connectivity Focus Strategy with two business models: one is for D&CG general distribution, another one is for D&CG domain verticals. To fully realize industrial 4.0 and capture new business from the field, identifying domain focus ecosystems is crucial, so we would like to introduce more people to Advantech’s SRP domain focus business model. To do this, Advantech provides a complete industrial level Edge AI solution and more importantly we constructed two kinds of business models to serve diverse AI requirements from the market. Firstly, we prepared a co-operative business model with precise marketing to enhance leads generation and TA engagement, with special product campaigns, and exclusive privileges to focus business promotions and protect marketing investments. The domain focus solution platform accelerates vertical market penetration and solution business development. All of these practices reflect the strategic programs and resources introduced by Advantech”.

Finally, as requested by local partners after the conference, there were further matchmaking arrangements setup for business discussions with more than 15 meetings scheduled with Advantech executives, local sales forces, and partners. Arrangements were discussed for resources, customized business models, and bespoke support to each partner. All of these relationships demonstrate how industrial digital transformation, led by Advantech and its partners through the consensus of collaboration, bring innovative win-win IoT solutions.