Global Energy Expert Joins Israeli Energy Start-up, Brightmerge in Development Drive Heading investor and strategic partner base expansion campaign

Los Angeles/Tel Aviv, Feb 02,, 2020: Brightmerge Ltd., the Tel Aviv –based Israeli startup which empowers the building of independent commercial-grade Microgrid energy has announced the appointment of Seth Kiner, Founder and Managing Director of Charlotte St. Advisors, LLC and formerly VP Customer Programs and Services at Southern California Edison, as Senior Advisor on the company’s Advisory Board.

As a global energy and utility strategic advisor, Mr. Kiner will head support the company’s drive into expanding its investor and strategic partner base.

Mr. Kiner has worked with innovative enterprises around the globe, in both competitive and highly regulated industries, helping businesses and homeowners adopt a smarter energy lifestyle.

At Southern California Edison, among various roles, Mr. Kiner was responsible for all aspects of the Customer Experience. This included oversight of one of North America’s largest Demand Side Management portfolios and development of innovative and emerging energy efficiency and Smart Grid-enabled products. He was also responsible for all customer renewable programs.

Mr. Kiner is an Affiliated Expert with the Alliance To Save Energy and a World 50 Fellow.

“I am extremely excited to be working with Brightmerge, a company bringing a much-needed and strategically important solution to the rapidly transforming energy market,” Mr. Kiner added.