Osram acquires leading U.S. software platform provider

“The acquisition of Digital Lumens puts Osram in a strong position when it comes to offering future-focused digital solutions for the facilities management sector and IoT applications,” said Stefan Kampmann, Chief Technology Officer at OSRAM Licht AG. “By integrating software and sensors in a single platform, we will be able to give businesses a deeper insight into the environment within their buildings and their utilization of space. As a company that understands space, Osram is taking the next step in developing new business models that go beyond lighting. What’s more, the platform is also compatible with light products made by other manufacturers.”

The acquisition of Digital Lumens from a group of venture capital investors will enable Osram to expand its business with digital lighting solutions and add to its expertise in software, sensors and connectivity. Customers using the Digital Lumens cloud-based IoT solution pay a monthly service charge to access data that is continually recorded and analyzed by their lighting management system. This allows them to optimize business processes and document process-critical environmental variables.

“I am delighted that we will be working with Osram’s technology experts to pave the way for further growth and new customer applications. Our existing and future customers can look forward to even more value-adding innovations,” said Tom Pincince, President and CEO of Digital Lumens.

Plans are in place to integrate some of Osram’s existing digital services into the platform. This includes the navigation and location solution Einstone, which uses Bluetooth to send targeted offers to users’ smartphones, for example when they are in retail environments. In a pilot project, significant and measurable increases in sales were achieved, for which Einstone was presented with the Best In-Store Solutions Award at the Euroshop 2017 trade fair.

Building on its existing product and services business, Osram will increasingly be positioning itself not only as a provider of platform-based industrial IoT applications but also as a partner for tailor-made solutions, which optimize processes within buildings.