Panasonic’s “KŪKAN” – The Invention of Space – Captivates Visitors

Panasonic Corporation (“Panasonic”) is taking part in the Milano Salone 2016, which is being held in Milan, Italy from April 12 (Tue) to April 17 (Sun). This year, Panasonic is introducing an installation designed with the theme “KŪKAN” – The Invention of Space, which combines Panasonic’s imaging and audio technologies.

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Panasonic hopes to bring to light the undiscovered potential and allure of various spaces that can be created with its technologies in imaging, audio, lighting, etc. honed through its home appliance business, delivering wonder and excitement to people all around the world. This year’s installation is designed to be one aspect of Panasonic’s never-ending endeavor.

One hundred and forty 55-inch screens arranged into 7 pillars, is showcasing Japan’s unique view of the world and the beauty of its nature, bringing to life a fusion of Japan’s traditional culture and state-of-the-art technology, providing an all new experiential space to fuel the imagination.

At the opening ceremony, Producer Shuichi Furumi introduced the installation as follows. “We created a three-dimensional space using 7 pillars and 140 monitors – the ‘7 Dimensions.’ I invite you to think of it as a spatial invention apparatus. It breaks up space. It constructs new space. It creates time in space. Take time to walk around it. Go inside the pillars. Feel the space of Japanese culture. And immerse yourself in an unknown, unexplored space.”

Panasonic’s installation in Milano Salone 2016 is in the “FUORI SALONE” located in the city of Milan. Panasonic is playing a role in promoting Milano Salone by participating as a joint sponsor in the event “Open Borders” hosted by INTERNI magazine. Gilda Bojardi, editor of INTERNI magazine, visited the Panasonic installation and commented, “We, INTERNI and Panasonic, have a long good relationship. I believe Panasonic illustrates its technologies and ideals even stronger than before with this year’s exhibition. I hope every visitor will enjoy it.”

From home to offices, stores, cars, airplanes and even cities, Panasonic strives to provide not only hardware, but total solutions including software and services in the various “spaces” in which our customers are a part of every day. Our mission is to contribute to the realization of “A Better Life, A Better World” for each and every customer.